Grammarly Rebrands as Superhuman, Launches AI Assistant

This move reflects broader industry trends towards AI-driven productivity suites, as companies like Notion and Google Workspace have already made significant strides in this area. Grammarly’s decision to rebrand as Superhuman, following its acquisition of the AI email client in July, signals a shift towards a more integrated and AI-powered approach to productivity. The new Superhuman brand will encompass not only the email client but also Grammarly’s existing products, including its writing assistant and newly launched AI assistant, Superhuman Go.

Superhuman Go is built into Grammarly’s existing extension and can provide writing suggestions, feedback on emails, and even connect with other apps like Jira, Gmail, and Google Calendar to arm it with more context. This integration enables the assistant to perform tasks like logging tickets or fetching availability when scheduling a meeting. In the long run, Superhuman plans to add functionality to enable the assistant to fetch data from sources like CRMs and internal systems to suggest changes to emails.

The launch of Superhuman Go is part of Grammarly’s efforts to increase its viability as a productivity suite, following its acquisitions of Coda and Superhuman. With this AI assistant, the company is positioning itself to compete better with the likes of Notion and Google Workspace, which have launched multiple AI-powered features in the past few years. Grammarly’s Pro subscription plan, costing $12 per month (billed annually), will enable grammar and tone support in multiple languages, while the Business plan, costing $33 per month (billed annually), will give users access to Superhuman Mail.

As the productivity landscape continues to evolve, Grammarly’s rebranding as Superhuman and the launch of Superhuman Go demonstrate the company’s commitment to AI-powered innovation. With the ability to try out Superhuman Go and other agents in the company’s agent store, users can experience the benefits of AI-driven productivity firsthand.

Source: Official Link